Welcome to my Site

I'm Adriana Villegas, an award-winning Events Planner and Communications Specialist. Explore my work and see how my expertise can drive success in your projects.

Adriana Villegas Muciño

Award-Winning Events Planner & Content Project Manager | Global Sales Enablement Leader | Expert in GTM Systems and Tools | Proven Track Record in SaaS, DaaS Sectors & International Business | Specialist in Training Sales Methodologies and Sales Content

ABOUT ME

I am Adriana Villegas, an award-winning Events Planner, Program Manager, and Corporate Communications Specialist with over 28 years of experience in the media, education, and technology sectors. My career has been marked by a proven track record in developing and executing sales strategies that optimize outcomes across diverse portfolios.

My expertise spans creating compelling content, strategic messaging, and high-impact communication initiatives. I have extensive knowledge in selling e-content, digital platforms, intellectual property, digital & distribution rights, scientific and education content, databases, and news media solutions, particularly in the Latin America, Caribbean, and Spanish and Portuguese markets.

I excel in business development and marketing processes, building high-level partnerships that generate revenue, enhance products, and increase efficiency. My skills include public relations, corporate events, event planning, travel event planning, marketing, consultative sales, and business

development management with national and international media

companies, government, non-profit organizations, research centers, higher education, and corporate institutions.

With a strong background in global sales enablement, I have successfully led sales kickoff events and corporate events on an international scale, driving engagement and strategic alignment across diverse teams and regions.

Accustomed to working remotely and in hybrid models for over a decade, I have significant travel experience both domestically and internationally, effectively collaborating across large organizations, time zones, and different cultures.

On a personal note, I enjoy a rich life split between Mexico City and Palermo, Italy, cherishing my family and my beloved cats. I am also open to relocating to Milan, Rome, Barcelona, or Malaga to further my career and embrace new opportunities.

LANGUAGES

Italian

Advanced

SOFT SKILLS

PROFESSIONAL SERVICES

EVENT PLANNER

I offer event planning consultant services for corporate events, sales kickoffs, product launches, trade shows, executive retreats, training programs, virtual events, and special events. My expertise includes strategic agenda development, venue and vendor coordination, promotional material creation, and logistics management to ensure successful outcomes.

Storytelling

I learnt storytelling in my corporate marketing career heading up some of the Global brands - Editorial Televisa, Agencia EFE, Associated Press, Reuters, Xinhua & Elsevier.

My story solutions include custom book publishing, content marketing, storytelling training, web and digital services, storytelling workshop and keynotes

CONTENT
MANAGMENT

Content is becoming one of the main way-businesses to interact with your customers. Content affects marketing and it has become a core part of businesses and touches almost every department, including sales, merchandising and development. I will help you to implement a comprehensive content marketing strategy and weave content into your commerce strategy